Why Beerhead Was the Perfect Pairing for a Millennial Entrepreneur
Beer has always been a staple beverage, whether at a backyard barbeque or in the stands as you root for your favorite team. While domestic drafts are popular, the uptick in craft beer sales can be attributed to the younger crowd that is coming of age.
The increasing popularity of craft beer is being led by the millennial generation, with more than half of craft beer drinkers under the age of 35. Millennial entrepreneur Justin Blumetti capitalized on the trend with his Beerhead locations.
Justin didn’t always plan on owning a business. He studied mechanical engineering at Ohio University and still works designing aircraft parts and industrial materials. However, he grew up around the bar industry – his parents owned a beer and wine distribution company and were friends with the Beerhead founders – and was always looking for new entrepreneurial opportunities.
“I heard about the Beerhead franchise opportunity, and as an engineer that understands beer and wine, I saw how fun and profitable the business model is,” Justin said. “It’s really efficient and it’s been great for business.”
Justin became one of the first Beerhead franchisees, and opened a location in Cleveland, Ohio, in 2015. He’s enjoyed ownership and has learned a lot along the way.
After opening his first Beerhead location, Justin learned about business and bar ownership. His perspective as a millennial proved helpful.
“I feel I’m at an advantage because I better understand the culture of craft beer,” Justin said. “Craft brewers are artists in my opinion.”
His age didn’t always play to his advantage, though. He experienced some tougher aspects too.
“As a young guy I wasn’t a seasoned business owner like some of my competitors may have been,” Justin said. “I grew up quickly when we opened the bar.”
By opening a Beerhead, Justin was able to lean on the franchise model for support. It answered any remaining questions and helped make his business a success. Franchises give opportunities to a variety of entrepreneurs across all age groups and industries. Beerhead’s simple operations, comprehensive training for owners and staff and available corporate support properly equips franchisees with the tools for success.
Second Time’s the Charm
While he says guests were respectful of his age, Justin still had plenty of learning to do when he first opened his Beerhead. The first year was the most challenging, since everything was new.
“Right when you open, it can be challenging,” Justin said. “You’re new and so is the staff. You likely have a crowd ready to try something new visiting all at once.”
After navigating his way through the first two years, Justin opened a second Beerhead location in 2017. The experience with his first Beerhead helped with a successful new location launch and proved that he really loved this business.
“It’s such a fun business to be a part of, but you’ve got to respect the process,” Justin said. “Just like anything with alcohol, you’ve got to respect it to enjoy it.”
Justin plans to open more locations in the future and is committed to keeping his current Beerhead locations running successfully and providing guests with endless beer options and great experiences.