Beerhead Bar & Eatery offers more than food and drinks – it gives customers a memorable experience. The strength of the concept means that there’s no need for a lengthy menu or complex operations. The knowledgeable staff and seemingly endless beer options make for happy customers. The easy operations makes for happy franchisees.
Beerhead’s straightforward business model helps emerging entrepreneurs break into the competitive restaurant industry and see sustained success. Here are a few ways this franchisor lays a strong foundation for its partners:
Lower Risk, Higher Reward
The restaurant business is notoriously risky. It poses many challenges beyond providing good food and drinks, so it’s common for new restaurant concepts to last less than a year. With this in mind, it’s advantageous to have strong operations and processes in place from the start.
A first-time business owner might struggle with operations, expenses and processes. Franchising can help bridge the knowledge gap for first-time restaurateurs without a strong business background.
“The restaurant industry is risky and difficult to break into. One of the most difficult things and common mistakes is cost management,” Beerhead founder Greg Goodrich said. “We’ve really perfected that science and can pass on that success to our franchisees.”
When you invest in a franchise brand with a proven business model and established processes, you minimize risk and sidestep the hurdles that trip up many new business owners.
Focus on Service
Beerhead’s operations manual takes you through every step of the process, from start-up to training to beer knowledge. With this guide at your fingertips, you can skip the trial and error and get right to serving customers.
“Being a beer aficionado, while great, is lower on the list of candidate qualities. We can build up your beer knowledge through Beer U and other training efforts. What really matters is that commitment to smart business strategy and excellent customer service.” Goodrich said. “But of course, if beer is one of your passions, you’ve definitely come to the right place for a franchise opportunity.”
Simple operations lets franchisees save money and give more attention to what’s important: customer experience. Owners spend less time ironing out the kinks in operations and more time improving their customers’ experience, which leads to more loyal customers and higher revenue.
Franchisees receive training on point of sale systems, as well as any other software and technology that they’ll use in their businesses. Additionally, the company provides accounting software and approved systems that help with cost management.
Soon, Beerhead will launch a customer loyalty program through its mobile app, the “Beer app.” This allows customers to rank their favorites beers from each visit. Not only does this incentivize customers to return, but the data helps determine the most popular brews and inspire the next big hits. Data analysis helps Beerhead stay on top of trends. It also allows the company to respond to customer feedback.
“Because of our smaller size, we’re able to interact and communicate with owners on a daily basis,” Goodrich said. “We’re successful because our first priority is to have successful franchise launches and to see those through, instead of putting all our focus on achieving some insane amount of franchise sales.”
Beerhead’s simple operations saves time and money for new franchisees. It makes it possible to break into the restaurant industry with tried and true processes, while providing a memorable experience to each customer.