Beerhead Challenges Franchise Norms

Beerhead Challenges Franchise Norms

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First-time business owners often struggle with business operations and areas that seasoned veterans don’t think about twice. Franchise opportunities help bridge the gap by providing established systems and processes to the newbies.

But many curious, wide-eyed entrepreneurs are wary of franchises, believing stereotypes that they’re too corporate and franchisors are money-hungry. They worry guests see franchises as just another chain with low-quality food and service.

However, Beerhead is busting these stereotypes by setting a precedent for a franchise that provides the established, proven systems, like ongoing corporate support, operations manuals and marketing assistance, yet offers a unique experience across all locations. This provides owners with opportunities to incorporate elements of their local communities into their Beerhead locations.


Some franchises may come across as too cookie cutter and void of franchisee input. But Beerhead was developed around a thoughtfully engineered franchise opportunity ‑ not only are the opportunities for owner creativity part of Beerhead, but they are necessary for its operation.

Locally sourced beer and ingredients are at the center of the Beerhead model. The hundreds of beers guests can choose from would not be possible without input from owners and incorporating local beers and those from microbreweries. This gives owners a chance to try new flavors and blend local options into their unique beer menu. Local ingredients are integrated into food options on menus whenever possible.

Owners also have opportunities to host local events and tailor them to their guests’ preferences. Beerhead locations become part of their communities and blend into the local culture. Beerhead franchisees see a high ROI thanks to community input on local ingredients and involvement from local distributors. This keeps guests intrigued and coming back, contributing to overall revenue.

High Quality

Quality of food and beverages, along with experience, is a top priority for Beerhead. Receiving local ingredients ensures freshness and the franchise model provides top quality recipes and kitchen operations. It’s the perfect balance of established systems working with the visible local character.

Beerhead’s staff completes extensive training through our BeerU (link to BeerU article) program and is equipped to suggest and pair beers for a variety of guests. A well-educated staff is the perfect match for the high quality products.

Some franchise-doubters believe that there’s an emphasis on profit over customer experience and leaves franchisors unconcerned with service or quality. Beerhead’s franchise model is sure to develop a guest-first mentality that keeps guests coming back for the experience. Revenue is a byproduct of high quality food, drinks and service, and is all made possible by each owner’s input.

Beerhead’s operations focus on local flavor, high-quality goods and experiences. The franchise model equips owners with the necessary skills and tools to succeed, but provides various opportunities to incorporate local vendors and create a unique experience for guests.


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