Craft beer has tapped into our love of variety and novelty and forced us to question the importance we place on blind brand loyalty. Millennials are more concerned with the authenticity of a brand. They prefer a brands that make products which are more artisan and not mass produced, they favor high-quality over a low-quality or profit-driven brands. Craft beer has nailed the authentic concept.
The number of breweries in the U.S. has been on the rise for years. Of the 730 new breweries opened in 2016, 99 percent were small, independent operations. While Bud Light is still an American beer staple, millennials are open to trying new things, and it’s creating more competition in the marketplace. As craft beer options increase, so does the popularity of the industry.
With the creativity of craft/micro-breweries producing so many new beers, bars are lengthening their beer lists, which include locally-made beer favorites. A concept that focuses primarily on beer, like Beerhead Bar & Eatery, can provide something for every beer lover. The Beerhead franchise concept is building a home for beer aficionados and a new business opportunity for entrepreneurs.
Craft Beer Catching Up to Traditional American Lagers
Craft beer now makes up 22 percent of the beer market and is catching up to traditionally popular brands. The “big three” (Anheuser-Busch and MillerCoors conglomerate) are getting in on the craft beer movement as they see their market shares taking a hit to their craftier counterparts.
Anheuser-Busch, maker of Budweiser, bought several craft brands, including craft beer icon Goose Island, for example. Additionally, spirits and wine powerhouse Constellation brands has an eye on craft beer brands. They recently purchased Ballast Point Brewery and Florida-based Funky Buddha. Big brands’ investments into the craft beer industry validate the staying power of craft beer’s strong appeal.
Craft Beer Vies for King of Beers Crown
Right now there are more breweries in the U.S. than ever before, providing beer drinkers with an immense variety of ales, lagers, pilsners, porters, stouts and more to choose from. This variety of options appeals to the younger crowd, which values novelty and uniqueness. They value a high-quality product and are willing to use a bigger portion of their disposable income on this affordable luxury. Millennials, the largest living and most influential generation, are drawn to independent and local companies, too, so smaller batch brewing is a benefit in marketing to them.
Craft beer isn’t king in sales yet, but its popularity is generating the most buzz. Consumers’ tastes are changing, and all signs indicate that craft beer’s popularity is permanent.
Beerhead Takes Advantage of Craft Beer Craze
After years of growing popularity, craft beer has become a mainstay in the lives of beer drinkers. And, the influx of successful new breweries proves craft beer is here to stay. Now businesses have the opportunity to capitalize on this evolving trend.
A beer-focused concept like Beerhead is properly equipped to meet the demand of a craft beer craze turning mainstream. With more than 500 beers to choose from, regulars can always try something new. Owners incorporate local favorites, and beer lists vary by region. This authenticity and variety appeals to Beerhead guests.
To learn more about franchising opportunities with Beerhead Bar & Eatery get started with our franchising information.