The Beerhead Advantage
Authentic Craft Beer Experience
The Beerhead guest experience is characterized by an authentic craft beer bar and eatery motif wrapped in an inviting, open setting. The combination of our thoughtful and tested craft beer, cocktail, and food menu with our fun, social atmosphere all help drive the authentic craft beer lovers to our stores. The casual craft beer and cocktail aficionados and foodies follow these “hipsters,” always seeking to be on the cutting edge of “cool.” Beerhead defines “cool” and our guests seek us out for this reason.
Pouring on the Support
The founders have planned every detail of the Beerhead business model with measured exactness. Our franchisees get the advantage of this 30+ year learning curve by having the opportunity to employ these lessons in their Beerhead operations. The founders themselves, along with our seasoned staff of trainers, will guide you through the process of opening your Beerhead location — from site selection support, construction and training to marketing and steady state operational support. Ongoing site visits and training will help guide you through the various aspects of running your business throughout its lifecycle.
Craft is King
Beerhead is at the cutting edge of a rapidly growing industry:
The enormous U.S. beer market is a $101.5 billion segment* of the $221 billion alcoholic beverage industry.*
The U.S. craft beer segment has soared by double-digits, and is expected to capture a 20% share of the beer market in the coming years.*
* Sources: 1
Craft liquors are also enjoying their own wave of growth, with the number of artisan distilleries increasing by 30% a year, and The National Restaurant Association recently naming artisan spirits, “the craft beer version of hard liquor,” as a top trend.*
* Sources: 1
The $5 billion craft beer production industry is one of the fastest growing and most popular alcoholic beverage segments in the U.S.; the industry is expanding at a much faster pace than the overall economy, bolstered by the growing popularity of craft beer among consumers.*
* Sources: 1
True to our concept, we immerse ourselves in all things local. Our team helps coordinate relationships with local breweries, distilleries, and purveyors in order for each Beerhead location to become ingrained in their communities and to become valued “citizens” in each market. Though we are quickly becoming a national brand and offer many opportunities as a result, we pride ourselves in being a collection of local establishments serving each community independently.