The local bar is a place for friends to meet up after work, for college kids to relax on the weekends or a destination for a first date. Atmosphere is a critical factor for bar owners, defining the space’s purpose and creating the right ambiance to attract and sustain a customer base.
Atmosphere includes interior design elements like lighting, signage, furniture and wall décor. It also incorporates the other sights and sounds, like music, TV screens and gaming options. The atmosphere should be based in the bar’s concept and identity. All of these factors make up an environment that guests expect will offer them a unique experience – and it can be an advantage for an up-and-coming bar franchise concept.
Beerhead Bar & Eatery has crafted a uniquely fun atmosphere that makes everyone feel welcome and creates a distinctive experience for guests every time they visit. Knowledgeable servers help everyone – from craft beer aficionados to curiosity seekers – feel welcome with beer recommendations and food pairing advice. Creating the right atmosphere can be the difference between a one-time customer and a lifetime guest.
Know Your Customers
The ambiance of a bar is meant to attract guests and set the mood to keep them coming back. In order to achieve this, it’s important to have a good handle on who your customers are and who you’d like to attract. Consider the population in proximity. A nearby college town or shopping center could influence who your clientele will be. Use this information to your advantage to attract these residents.
Beerhead is a bar experience made for a variety of patrons. There are hundreds of beers to choose from, and there is an option for every type of guest that walks in. Knowledgeable staff can make great recommendations and even offer tastings of almost any beer. The welcoming mood is great for those ready to learn. Local favorites will appeal to guests in the area, and staff can help craft beer novices choose the right style for their tastes.
Knowing your customer base helps serve them better, both in beer style and in ambiance. A comfortable and welcoming environment is a crucial part of a bar’s atmosphere.
The physical elements of a space account for a large portion of atmosphere. This includes factors like lighting, colors, spacing and sounds. Not only does this affect the bar’s appearance, but it influences the probability of return customers. A recent study concluded top factors for a revisit are appropriate lighting, refined style and accommodating layout.
Luckily for Beerhead franchisees, the franchise brand has done extensive research to properly understand the guest base and cater to their needs. The design reflects that. From the wall décor to the layout, it’s all with the guests in mind. When these elements are perfectly calibrated, it allows both guest and staff to focus on what is important – for the guest, it’s the beer experience and for the staff it is the guest. The refined design of Beerhead dresses it up from a typical sports bar to a craft beer hot spot. Intriguing décor like Beerhead’s decorative beer taps and beer-themed wall art makes beer enthusiasts feel right at home while also fascinating newcomers to the craft beer experience.
The Local, Personal Touch
The science of atmosphere can be challenging to tackle and pull off on your own. A franchise concept like Beerhead Bar & Eatery has crafted a welcoming and appealing atmosphere ready for franchise owners to recreate and personalize. Just as owners can customize their beer menu with regional favorite beers, local wall art and décor personalize each Beerhead.
To learn more about franchising opportunities with Beerhead Bar & Eatery, get started here!