Beerhead Bar & Eatery began as a quest of two long-time friends, business partners, and restauranteurs. The idea was to start a concept that was unique in both its atmosphere and menu offerings — a concept that they could grow yet had a character that exemplified a favorite local beer pub and gathering place rather than a “cookie cutter” chain restaurant.
Local appeal and a local focus were key components of their quest. Through their travels and personal interests in unique beers and spirits, the founders took notice of the growing momentum of the craft beer and liquor markets. They soon developed a concept that married the appeal of offering countless locally and regionally brewed beer and spirits with a contemporary yet timeless atmosphere. The first store (branded under “The Beer Market” trade name) opened in May, 2012 in Vernon Hills, Illinois, offering approximately 500 brands of beer at any given time, live music, and “community” seating, all wrapped within a warm, entertaining environment. The vast and changing local beer offerings, live acoustic music, communal tables, and inviting atmosphere immediately appealed to a wide range of guests. Since the opening of the Vernon Hills store, the Beerhead team has sought to expand their presence in other markets with a keen eye on creating a local environment closely tied to the surrounding communities, breweries, distilleries, and markets.