With the craft beer boom there are many different combinations and flavor profiles to choose from. Even the biggest beer aficionado can have a difficult time choosing what he or she will drink next.
Beerhead Bar & Eatery has hundreds of beers to choose from, which can make deciding what to try an overwhelming task for a newcomer. But, Beerhead franchise partners hope that guests will try different beers and learn something new every time they come into Beerhead.
For that to happen, servers are equipped with the knowledge to recommend the perfect beer for guests and open their minds to new flavors. Beerhead’s Beer University, or BeerU, gives staff the tools needed to make each visit a unique one and keeps guests coming back.
Staff BeerU Program
Beerhead servers must pass an in-depth BeerU program. This program concludes with a test where servers must demonstrate their knowledge before interacting with customers.
These courses are spread over several sessions and cover all the different aspects and ingredients in craft beers. It helps them understand recommendations for guests based on their current beer likes and dislikes. Once they pass, servers receive the equivalent of a first level Cicerone certification, a position similar to a sommelier, but for beer.
This program helps servers foster a curiosity for the flavors and encourages guests to try new beers, said Greg Goodrich, Beerhead founder.
“Servers love the challenge when a guest comes through the door proclaiming that they do not like beer,” said Goodrich. “Almost without fail, our seasoned staff can find a beer that appeals to their tastes, which surprises the guest—whether it’s a lambic, sour, wheat, fruit or some other non-traditional beer that is outside the guest’s perception of what beers can be.”
Guest BeerU Events
Particularly curious guests can sign up for a condensed version of BeerU. In this session, they will learn more about beer and food pairings. For example, how sour beers can fit into your next dinner party.
This unique opportunity gives guests a chance to learn new tips and be more involved in the Beerhead experience. Work groups, private parties and friends can plan a custom tailored BeerU program which are hosted each quarter.
“This experience provides an experience to learn about beer in a new way that other bars and microbreweries just aren’t offering,” said Goodrich.
Programs like BeerU for staff and guests are enticing for first-timers and seasoned veterans. Offering new experiences to your audience keeps them coming back for more.
To learn more about franchising opportunities with Beerhead Bar & Eatery get started with our franchising information.